“Anyone who has never spent whole afternoons sitting over a book with burning ears and disheveled hair, reading and reading, forgetting the world around them, no longer noticing that they were getting hungry or cold - anyone who has never read secretly under the covers by the light of a flashlight because father or mother or some other concerned person turned off the light with the well-meaning justification that you had to go to sleep now, since you were supposed to get up so early tomorrow - anyone who has never shed bitter tears, openly or secretly, because a wonderful story was coming to an end and you had to say goodbye to the characters with whom you had shared so many adventures, whom you loved and admired, whom you had feared for and hoped for, and without whose company life seemed empty and meaningless - anyone who knows none of this from personal experience, well, you probably won’t be able to understand what Bastian was doing now.”
(Michael Ende)

The window display for the play at the Thalia Theater in Hamburg refers to the key character Fuchur and shows his abstracted dragon tail winding around the poster. The scales were formed from the pages of the original edition and are intended to awaken memories in parents and encourage them to want to experience the story with their children.